How Ghana’s Prince Anthony is transforming diaspora tourism in Africa – Nsemkeka
Ghanaian royal Prince Anthony Bart-Appiah is on a mission to elevate tourism in a very special way.
The Ghanaian national who also spent a greater part of his life in the UK, believes tourism should go beyond just sightseeing; it should heal hearts and reconnect souls.
His firm belief and thoughts have been exhibited through his organization, The BridgeZone Global, where this cultural advocate is transforming how visitors experience Ghana. Instead of just visiting typical tourist attractions, guests who come through Prince Anthony’s initiative, participate in authentic naming ceremonies, learn traditional Kente weaving, and share meals with local families.
“This isn’t just about visiting a new place, it’s about coming home,” says Prince Anthony. “It’s a chance to reconnect with your heritage and celebrate your identity.”
As a strategist influencer, Prince Anthony merges cultural insight with sharp marketing acumen to position Ghana and Africa as a spiritual and cultural home for the diaspora. He doesn’t just promote destinations; he reshapes narratives, curates meaningful experiences, and leads thought-provoking conversations that inspire a global movement.
His work spans digital campaigns, high-level partnerships, and grassroots engagements, establishing him as a powerful connector between Africa and its global descendants.
His approach is apparently working. American celebrities like Quad Webb and Nene Leakes have joined BridgeZone tours, while TV shows including ‘Married to Medicine’ have featured Ghana’s rich traditions. These high-profile visits help position Ghana as the premier destination for African diaspora seeking their roots.
Beyond cultural experiences, Prince Anthony has expanded into medical tourism, combining world-class healthcare with cultural immersion. Visitors can receive dental care or cosmetic procedures while exploring their ancestry; a unique blend of healing and heritage.
The impact extends far beyond individual travelers. Since Ghana’s Year of Return initiative launced in 2019, heritage tourism has brought thousands of African Americans, Afro-Caribbeans, and Afro-Latinos to sacred sites including Cape Coast Castle and Elmina Castle. These emotional journeys transform painful historical locations into spaces of remembrance and healing.
Prince Anthony takes this message global, participating in Black History celebrations across America and African heritage festivals throughout the Americas. His “Return Conversations” initiative, partnered with the Ghana Tourism Authority, continues inspiring diasporans worldwide.
“Every journey is more than a vacation,” he explains. “It’s a return, a reconnection, and a rebuilding of our shared destiny”.
Through authentic experiences and genuine connections, Prince Anthony is proving that tourism can preserve culture, empower communities, and restore pride in African heritage.